In the bustling streets of New Delhi, where fashion is as much a part of the culture as history itself, Priyanka Vyas began her journey as a young, passionate designer. Fresh out of the National Institute of Fashion Technology (NIFT), New Delhi, Priyanka was brimming with creativity and ambition. It was 2010, and the fashion industry was rapidly evolving, offering endless possibilities for those who dared to dream.

Priyanka started from scratch, immersing herself in the vibrant world of Delhi’s fashion scene. She worked tirelessly with renowned designers and export houses, honing her skills and learning the intricacies of the trade. The long hours and intense deadlines were challenging, but Priyanka’s dedication never wavered. She absorbed everything around her, from the precision of garment construction to the art of blending traditional and contemporary designs.

As the years passed, Priyanka’s work began to speak for itself. Her designs were a reflection of her unique vision—an elegant fusion of India’s rich heritage and modern sensibilities. But even as her career flourished in Delhi, her heart was tied to her hometown, Allahabad. In 2014, life took a new turn when Priyanka decided to return to Allahabad for her marriage. This transition marked a significant change, but it also opened the door to a new chapter in her life.

Settling in Allahabad, Priyanka initially found herself at a crossroads. The vibrant fashion world of Delhi seemed distant, and the idea of starting afresh in a smaller city was daunting. However, her passion for design was too strong to be contained. She began small, organizing exhibitions in Allahabad to introduce her work to the local audience. These exhibitions were modest, but they were a stepping stone, allowing her to gauge the market and connect with people who appreciated her craft.

As word of her talent spread, Priyanka’s confidence grew. She realized that fashion was not confined to metropolitan cities; it was a universal language that resonated with people everywhere. In 2016, Priyanka took a bold step forward and launched her own label, “Jaitun.” Named after the resilient olive tree, “Jaitun” symbolized strength, endurance, and timeless beauty—qualities that Priyanka admired and embodied in her designs.

“Jaitun” quickly gained a loyal following in Allahabad, and Priyanka’s designs began to attract attention beyond her hometown. In the year 2024, she has established an online presence, allowing her to reach customers across India. Her label, known for its exquisite craftsmanship and thoughtful designs, became a beacon of inspiration for aspiring designers in smaller cities.

Today, “Jaitun” stands as a testament to Priyanka’s journey—a journey of resilience, creativity, and unwavering dedication. From the bustling lanes of New Delhi to the serene streets of Allahabad, Priyanka Vyas has crafted a brand that not only celebrates India’s rich fashion heritage but also inspires others to follow their dreams, no matter where they start.